WSME Segmentation Report, Framework And Toolkit

This Toolkit, which accompanies the Women-owned/led Small and Medium Enterprise(WSME) Segmentation Report, provides a step-by-step guide, enabling local financial intermediaries to develop customized lending and financial products that align with the specific needs of each WSME segment, funders to assess risk and allocate funding to support high-potential WSMEs, and business support organizations (BSOs) to design tailored programs that address challenges specific to each segment. This practical resource includes guides and downloadable tools across six robust steps: to scan the enabling environment surrounding WSMEs, conduct WSME customer segmentation and market analysis, assess the demand among WSMEs for financial and non-financial services, design financial and non-financial products and services, and quantify the market opportunity and business case.