We combine quantitative and qualitative research to understand what customers actually need, how they make financial decisions, and what gets in the way of uptake and use. This ensures our recommendations are practical, actionable, and rooted in real customer realities.
Translating Insights into Impact
We help financial institutions, regulators, and development partners unlock inclusive growth by turning market insights into scalable solutions for underserved women, youth, and entrepreneurs.
How We Work
We Ground Our Work in Evidence
We Design Solutions that Fit the Context
What works in one market may fail in another. We take time to understand the operating environment including institutional capacity, customer behaviour, and regulatory conditions and translate insight into solutions that can be implemented within real-world constraints.
We Apply a Gender Lens that is Practical
Our gender work is based on evidence, not assumptions. We help partners understand how women and men experience financial services differently, then turn those insights into product, channel, and customer engagement improvements that lead to better outcomes.
We Bring Cross-sector Insight to Financial Services
Our team draws on experience across consumer-facing industries. This helps us identify patterns in customer needs and behaviour, and apply proven approaches from other sectors to improve how financial services are designed, delivered, and adopted.
What Enables Her Business to Grow: Practitioner Toolkit
This practitioner toolkit is a customer segmentation framework and practical guide designed for financial service providers, funders, business support organizations, and financial regulators to develop segment-specific value propositions for WSMEs in emerging markets.
What We Do
Where We Work
80
Projects
60
Countries
Deep work in Sub-Saharan Africa, Central Asia, Latin America, and more.
Dominican Republic
Uzbekistan
Kyrgyzstan
Tajikistan
Our Partners
