Our work is grounded in a deep understanding of market dynamics, regulatory contexts, and partner institutions’ unique capabilities, ensuring they work in practice and deliver sustainable impact.
Translating Insights into Impact
We help financial institutions, regulators, and development partners unlock inclusive growth by turning market insights into scalable solutions for underserved women, youth, and entrepreneurs.
How We Work
We Ground Our Work in Evidence
We Design Solutions that Fit the Context
We design solutions that reflect market dynamics, regulatory contexts and institutional realities, ensuring they work in practice and lead to impactful results.
We Apply a Gender Lens that is Practical
Our gender work is based on evidence, not assumptions. We help partners understand how women and men experience financial services differently, then turn those insights into product, channel, and customer engagement improvements that lead to better outcomes.
We Bring Cross-sector Insight to Financial Services
Drawing on experience from fast-moving consumer-facing industries, we bring partners a broader analytical perspective and practical innovation expertise to thrive in evolving markets.
What Enables Her Business to Grow: Practitioner Toolkit
This practitioner toolkit is a customer segmentation framework and practical guide designed for financial service providers, funders, business support organizations, and financial regulators to develop segment-specific value propositions for WSMEs in emerging markets.
What We Do
Where We Work
80
Projects
60
Countries
Deep work in Sub-Saharan Africa, Central Asia, Latin America, and more.
Dominican Republic
Uzbekistan
Kyrgyzstan
Tajikistan
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