Our work is grounded in a deep understanding of market dynamics, regulatory contexts, and partner institutions’ unique capabilities, ensuring they work in practice and deliver sustainable impact.
Translating Insights into Impact
We help financial institutions, regulators, and development partners unlock inclusive growth by turning market insights into scalable solutions for underserved women, youth, and entrepreneurs.
How We Work
We Ground Our Work in Evidence
We Design Solutions that Fit the Context
We design solutions that reflect market dynamics, regulatory contexts and institutional realities, ensuring they work in practice and lead to impactful results.
We Apply a Meaningful Gender Lens
We use research-driven methods to identify and address gender disparities in access, usage, and outcomes and design financial and non-financial services that genuinely empower women.
We Bring Cross-sector Insight to Financial Services
Drawing on experience from fast-moving consumer-facing industries, we bring partners a broader analytical perspective and practical innovation expertise to thrive in evolving markets.
What Enables Her Business to Grow: Practitioner Toolkit
This practitioner toolkit is a customer segmentation framework and practical guide designed for financial service providers, funders, business support organizations, and financial regulators to develop segment-specific value propositions for WSMEs in emerging markets.
What We Do
Where We Work
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Deep work in Sub-Saharan Africa, Central Asia, Latin America, and more.

- WE Finance Code Implementation, Central Asia
- Youth-in-Business Market Assessment, Central Asia
- EBRD/We-Fi Stepping up for Women: Gender-inclusive Supply Chain Research and Business Case
- Practical Solutions to Accelerating Digital Financial Services for Inclusive Economies – “Bellagio Working Group”
- Women-in-Business market outline and briefing sessions, Egypt
- Women-in-Business Programme Technical Assistance, Egypt
- Business case assessment and strategic advice for a low-income women-focused savings offer in India
- Strategic guidance for women-led growth for a leading mobile money provider in Indonesia
- Insights on the business case for non-financial services (NFS) for women-owned SMEs
- “Women Rising/Mujeres Empresarias en Ascenso”: regional survey on women’s market strategies, practices and sex-disaggregated data in Latin America and the Caribbean
- Market assessment, feasibility for holistic SME Banking project
- Segmenting Women SME: creating a toolkit for Gender-Lens Investing
- Building a WSME Value Proposition for Banco Davivienda
- WSME Strategy Design and Launch
- SME Response Clinic
- Market assessment, feasibility for holistic SME Banking projects in East Africa
- Market assessment, feasibility for holistic SME Banking projects in East Africa
- Implementation of a Holistic SME Banking Model
- Compassionate Leadership Series
- Practical Solutions to Accelerating Digital Financial Services for Inclusive Economies – “Bellagio Working Group”
- Gender-intelligent design of a digital client interface (chatbot) for a leading microfinance institution
- Building National Gender Data Ecosystem
- Strategy for launching a new inclusive finance bank in partnership with a national postal service
- “Women Rising/Mujeres Empresarias en Ascenso”: regional survey on women’s market strategies, practices and sex-disaggregated data in Latin America and the Caribbean
- Identifying opportunities to promote women’s digital financial inclusion in Guatemala
- Implementation of women-centered digital financial inclusion in Guatemala
- Segmenting Women SME: creating a toolkit for Gender-Lens Investing
- Building National Gender Data Ecosystem
- Generating Women’s Market Insights through the Development of Women’s Financial Inclusion (WFI) Dashboard
- Assessing Kenya’s digital economy: which policy framework does it need
- Operating Models for digitally-enabled financial inclusion: assessing unit-cost of distribution channels
- Driving Awareness, collection and use of sex-disaggregated data in Kenya
- Women-in-Business market outline and briefing sessions
- Women-in-Business Programme Technical Assistance
- Feasibility for Youth Employment interventions in Morocco and Tunisia




