Application of a Gender Lens – with Purpose

We have a deep understanding of where persistent differences exist between men and women and how these differences shape participation in financial services. Our approach builds on cutting-edge practices from research and implementation, combined with the ability to size opportunities in detail. We identify and address gender-based gaps and guide institutions in responding to women’s needs and priorities in a way that is strategic, commercially sound, and never tokenistic. This ensures that gender inclusion is embedded in product design, service delivery, and policy.