Data Analytics and Market Segmentation

We leverage data analytics and market segmentation to design customer-centric strategies and business models. Our work includes large-scale, counter-representative surveys that combine sociodemographic and socioeconomic data with research questions focused on values, norms, and preferences. Careful analysis of these surveys provides a nuanced view of the market, helping us identify opportunities for businesses and policymakers. In addition, we analyze financial and customer data to reveal trends, spot barriers, and highlight ways clients engage with services.