Who We Are
ConsumerCentriX
is a strategy consulting firm dedicated to advancing financial inclusion. We support financial service providers, development partners, regulators, and enterprise support organizations in turning consumer and market insight into strategies that expand access, strengthen resilience, and unlock growth, particularly for underserved populations across emerging markets.
Our team brings deep expertise across inclusive finance, women and youth entrepreneurship, policy and regulatory dialogue, and market system development. Since 2014, we have led more than 80 projects focused on underserved segments, including women and youth, and supported institutions in designing commercially viable, inclusive propositions. We combine rigorous field research with our proprietary Value DNA framework to understand real motivations and constraints, enabling clients to move beyond product-led approaches and build solutions that work in practice and at scale.
Our Strategic Aim
We are committed to developing scalable, evidence-based solutions grounded in a deep understanding of the lives, needs, and constraints of unserved & underserved populations in emerging markets.
Through our work, we strive to foster inclusive growth and build equitable financial ecosystems that empower these communities and enable sustainable economic participation.
Our team applies rigorous analysis and sector expertise to design solutions that strengthen the connection between unserved & underserved communities and equitable financial services. We combine empirical research, innovation, and sector expertise to advance gender-intelligent finance, SME banking, regulatory and policy dialogue, entrepreneurship, and digital financial solutions.
Together with our partners we build financial ecosystems where women entrepreneurs, youth, as well as micro, small and medium-sized enterprises (MSMEs) can thrive, through tailored financial and non-financial services that respond to their needs.
What Drives Us
How We Work
At ConsumerCentriX, we help financial service providers and ecosystem stakeholders design and deliver solutions that expand access to finance, especially for underserved and underestimated segments such as women entrepreneurs, youth, and MSMEs.
Our approach is built on four principles:
We Ground our Work in Evidence
We combine quantitative and qualitative research to understand what customers actually need, how they make financial decisions, and what gets in the way of uptake and use. This ensures our recommendations are practical, actionable, and rooted in real customer realities.
We Design Solutions that Fit the Context
What works in one market may fail in another. We take time to understand the operating environment including institutional capacity, customer behaviour, and regulatory conditions and translate insight into solutions that can be implemented within real-world constraints.
We Apply a Gender Lens that is Practical
Our gender work is based on evidence, not assumptions. We help partners understand how women and men experience financial services differently, then turn those insights into product, channel, and customer engagement improvements that lead to better outcomes.
We Bring Cross-sector Insight to Financial Services
Our team draws on experience across consumer-facing industries. This helps us identify patterns in customer needs and behaviour, and apply proven approaches from other sectors to improve how financial services are designed, delivered, and adopted.
Our mission is to develop scalable solutions that are based on deep insights into the lives, needs and constraints of un/underserved people in emerging markets to improve their livelihoods and create opportunities for economic growth.
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